Kenya, 15th Nov 2025 – Imara Avocado Factory has announced a transformative partnership with farmers in Makueni County following its active participation in the Makueni Avocado Farmers Day 2025. The initiative, led by Director Nelson Kamwaro, underscores the company’s long-term commitment to strengthening Kenya’s avocado value chain and empowering smallholder farmers to thrive in a competitive global market.
During the event, Imara Avocado Factory unveiled a major program designed to purchase avocados directly from farmers while providing essential financial and agronomic support. This strategic move aims to improve fruit quality, increase yields, and ensure farmers receive fair compensation for their produce.
“Our goal is to ensure that Makueni farmers not only have a reliable market for their produce but also the tools and knowledge to grow premium-quality avocados that meet global standards,” said Nelson Kamwaro, Director of Imara Avocado Factory. “By investing in farmers, we invest in the future of Kenya’s avocado industry.”
Through this initiative, Imara Avocado Factory will focus on comprehensive farmer support systems, including:
- Direct Purchase at Fair Prices: The company will buy avocados straight from registered farmers in Makueni, ensuring transparent pricing and eliminating middlemen who often reduce farmer profits.
- Funding for Quality Seedlings: To help farmers expand their orchard capacity, Imara Avocado Factory will provide financial assistance for acquiring certified, high-quality avocado seedlings. This ensures improved yields and enhances resilience against pests and diseases.
- Agronomy Training and Technical Support: Farmers will receive expert guidance on modern cultivation practices, post-harvest handling, irrigation, crop nutrition, and sustainability. This training aims to equip farmers with practical solutions for boosting both productivity and fruit quality.
The partnership strongly aligns with Imara Avocado Factory’s mission to build a sustainable, inclusive, and globally competitive avocado sector—one that elevates smallholder farmers, enhances processing capacity, and increases Kenya’s footprint in the international avocado market.
With demand for avocados rising rapidly across Europe, Asia, and the Middle East, Kenya is uniquely positioned to become a world leader in avocado production. Imara Avocado Factory believes that bridging the gap between farmers and processors is essential to unlocking this potential. By creating reliable market structures and supporting farmers at the grassroots level, the company aims to help Makueni County—and Kenya at large—realize the full economic benefits of avocado farming.
“Strong partnerships with farmers are the backbone of every successful agricultural value chain,” Kamwaro added. “At Imara Avocado Factory, we are committed to building lasting relationships that create opportunities, support livelihoods, and contribute to national economic development.”
Imara Avocado Factory is also exploring long-term collaborations with other counties and agricultural agencies to promote sustainable farming, improve traceability, and strengthen Kenya’s reputation as a source of premium avocado products.
About Imara Avocado Factory
Imara Avocado Factory is a leading avocado processing company in Kenya, specializing in the production of high-quality avocado products for both local and international markets. The company works closely with farmers to promote sustainable farming, fair trade practices, and innovation in agricultural processing. Its mission is to build a resilient avocado value chain that supports smallholder farmers, encourages environmental responsibility, and meets the growing global demand for high-quality avocado products.
For more Information visit http://www.imaraavocados.com .
Media Contact
Organization: Imara Avocado Factory
Contact Person: Elazia Clide, Sales
Website: http://www.imaraavocados.com/
Email: Send Email
Contact Number: +254714222111
Country:Kenya
Release id:37132
The post Nelson Kamwaro Leads Imara Avocado Factory in Strategic Partnership with Makueni Farmers to Boost Avocado Production appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Infobeat Today journalist was involved in the writing and production of this article.